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Digital Marketing

Curriculum

30 Sections
125 Lessons
30 Hours

Expand all sectionsCollapse all sections

Module 2: Website Creation with WordPress
7
- 0.0
  Understanding WordPress and its Features
- 0.1
  Domain and Hosting Setup
- 0.2
  WordPress Installation and Configuration
- 0.3
  Customizing Themes and Layouts
- 0.4
  Creating Essential Pages (Home, About, Contact, etc.)
- 0.5
  Adding Content and Media
- 0.6
  Installing and Managing Plugins
Designing Tools like Canva
3
- 0.0
  Introduction to Canva and Graphic Design
- 0.1
  Creating Stunning Visuals for Social Media and Web
- 0.2
  Designing Infographics, Banners, and Posts expert
Module 1:Introduction to Digital Marketing
3
- 0.0
  Understanding Digital Marketing and its Components
- 0.1
  Traditional Marketing Vs DM
- 0.2
  Importance of Digital Marketing in Business
Module 3: On-Page SEO
4
- 1.0
  Website Structure and Navigation
- 1.1
  Meta Tags, Title, and Description Optimization
- 1.2
  Content Optimization and Internal Linking
- 1.3
  URL Structure and Canonicalization
Module 4: Technical SEO
5
- 2.0
  Website Speed and Performance Optimization
- 2.1
  Mobile-Friendly and Responsive Design
- 2.2
  Schema Markup and Structured Data
- 2.3
  XML Sitemap and Robots.txt
- 2.4
  URL Structure and Canonicalization
Off-Page SEO
4
- 3.0
  Introduction to Off-Page SEO
- 3.1
  Link Building Strategies and Best Practices
- 3.2
  Directory Submissions and Local SEO
- 3.3
  Social Bookmarking and Content Outreach
Advanced Link Building
3
- 4.0
  Link Building Techniques for Competitive Advantage
- 4.1
  Guest Posting and Influencer Outreach
- 4.2
  Broken Link Building and Link Reclamation
Black Hat, White Hat,and Grey Hat SEOs
3
- 5.0
  Understanding Black Hat, White Hat, and Grey Hat SEO Techniques
- 5.1
  Risks and Benefits of Each Approach
- 5.2
  Ethical Considerations in SEO Practices
Google Algorithm
1
- 6.0
  Basics of Google Algorithms -Panda, Penguin, Humming brid, Rank Brain, Pigeon, Bret, Exact match, E-E-A-T
SEO Tools
4
- 7.0
  Introduction to SEO Tools for Keyword Research and Analysis
- 7.1
  Using Ubersuggest for Keyword Research
- 7.2
  Utilizing SEMrush for Competitor Analysis
- 7.3
  Exploring Other SEO Tools for On-Page Optimization
Competitive Analysis
5
- 8.0
  Importance of Competitor Analysis in Digital Marketing
- 8.1
  Analyzing Competitor’s SEO Strategies
- 8.2
  Evaluating Competitor’s Content Marketing and Social Media Presence
- 8.3
  Identifying Competitor’s Paid Advertising Tactics
- 8.4
  Leveraging Competitive Insights for Strategic Planning
Search Engine Competitor Analysis
4
- 9.0
  Understanding Search Engine Competitor Analysis
- 9.1
  Identifying Competitor Websites and Key Players
- 9.2
  Analyzing Competitor Keywords and Organic Rankings
- 9.3
  Examining Competitor Backlink Profiles and Off-Page Strategies
Google Analytics
4
- 10.0
  Understanding Web Analytics and its Importance
- 10.1
  Setting up Google Analytics for Website Tracking
- 10.2
  Analyzing Website Traffic and User Behavior
- 10.3
  Conversion Tracking and Goal Setting
Google Search Console
3
- 11.0
  Introduction to Google Search Console
- 11.1
  Monitoring Website Performance and Health
- 11.2
  Analyzing Search Traffic and Search Queries
Social Media Marketing
8
- 12.0
  Introduction to Social Media Marketing
- 12.1
  Understanding Different Social Media Platforms
- 12.2
  Creating a Social Media Strategy
- 12.3
  Content Planning and Calendar
- 12.4
  Engagement Techniques and Community Building
- 12.5
  Paid Social Media Advertising
- 12.6
  Measuring Social Media ROI
- 12.7
  Measuring Social Media ROI
Content Marketing
2
- 13.0
  Content Marketing Fundamentals
- 13.1
  Content Distribution and Amplification
Newsletter Marketing
6
- 14.0
  Introduction to Newsletter Marketing
- 14.1
  Building and Segmenting Email Lists
- 14.2
  Creating Engaging Newsletter Content
- 14.3
  Designing and Formatting Newsletters
- 14.4
  Newsletter Frequency and Timing
- 14.5
  Measuring Newsletter Performance and Engagement
Google Ads
5
- 15.0
  Introduction to Google Ads (formerly Google AdWords)
- 15.1
  Keyword Research and Ad Group Creation
- 15.2
  Ad Copywriting and Extensions
- 15.3
  Bidding Strategies and Budget Management
- 15.4
  Conversion Tracking and Optimization
Facebook Marketing & Ads
6
- 16.0
  Introduction to Facebook Marketing
- 16.1
  Creating and Optimizing a Facebook Business Page
- 16.2
  Content Strategies for Facebook
- 16.3
  Facebook Advertising Campaigns
- 16.4
  Audience Targeting and Ad Formats
- 16.5
  Measuring and Analyzing Facebook Ad Performance
Instagram Marketing & Ads
6
- 17.0
  Introduction to Instagram Marketing
- 17.1
  Setting Up an Instagram Business Account
- 17.2
  Creating Engaging Visual Content
- 17.3
  Instagram Advertising Options
- 17.4
  Hashtag Strategies and User Engagement
- 17.5
  Measuring and Interpreting Instagram Insights
Linkedin Marketing & Ads
5
- 18.0
  Introduction to LinkedIn as a Marketing Platform
- 18.1
  Creating a LinkedIn Business Page
- 18.2
  Content Strategies for LinkedIn
- 18.3
  LinkedIn Advertising Campaigns
- 18.4
  Targeting Professionals and B2B Audiences
YouTube Marketing and Ads
5
- 19.0
  Understanding YouTube as a Marketing Platform
- 19.1
  Creating and Optimizing a YouTube Channel
- 19.2
  YouTube Atsdvertising Forma
- 19.3
  Video SEO and Audience Engagement
- 19.4
  Analyzing YouTube Analytics and Performance
Email Marketing
4
- 20.0
  Email Marketing Fundamentals
- 20.1
  Building Email Lists and Segmentation
- 20.2
  Email Campaign Creation and Automation
- 20.3
  Email Marketing Analytics and Conversion Tracking
Video Marketing
3
- 21.0
  Video Marketing Strategies and Platforms
- 21.1
  Creating Engaging Video Content
- 21.2
  Video SEO and Promotion
Mobile Marketing
3
- 22.0
  Mobile Marketing Landscape and Opportunities
- 22.1
  Mobile App Marketing and Advertising
- 22.2
  Responsive Design and Mobile SEO
WhatsApp Marketing
3
- 23.0
  Utilizing WhatsApp for Business Promotion
- 23.1
  Building Customer Engagement with WhatsApp
- 23.2
  WhatsApp Marketing Best Practices
WhatsApp Marketing
3
- 24.0
  Utilizing WhatsApp for Business Promotion
- 24.1
  Building Customer Engagement with WhatsApp
- 24.2
  WhatsApp Marketing Best Practices
Online Reputation Management
5
- 25.0
  Importance of Online Reputation Management
- 25.1
  Monitoring Online Brand Presence
- 25.2
  Dealing with Online Reviews and Feedback
- 25.3
  Strategies for Handling Negative Comments
- 25.4
  Building and Maintaining a Positive Online Reputation
Product and Service Marketing
5
- 26.0
  Differentiating Product and Service Marketing
- 26.1
  Product Development and Positioning Strategies
- 26.2
  Service Marketing Approaches and Customer Experience
- 26.3
  Product Launch and Promotion Strategies
- 26.4
  Measuring Success and Gathering Customer Feedback
Google Certifications
3
- 27.0
  Preparing for Google Certifications (Google Ads, Google Analytics, etc.)
- 27.1
  Overview of Google Certification Exams
- 27.2
  Best Practices for Exam Success

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Overview of Google Certification Exams

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